Consumers understand the value of steel. With all other factors being equal, many consumers will pay a premium for a home with a steel frame. Steel truly has become the new standard from most high-end homes. Building with steel also sparks curiosity by the casual observer because of the unique building process. This casual interest easily translates to increasing sales for you. Finally, the relatively low supply of steel homes in the market today makes them a scarce commodity, which in turn drives prices up.